Consumers
are dynamic not static and Starbucks understands that better than most food
retailers today. Forty Two years ago
Starbucks sold nothing but coffee and for 25 years CEO Howard Schultz repeated
we will never sell food. Schultz however
has a keen eye on the consumer and when the consumer evolves Starbucks evolves.
The
evolution continues this September, Starbucks will debut its Evolution Harvest
snack platform, which will feature nutrition bars, trail mixes and fruit
snacks. Evolution Harvest bars will be available in most Starbucks stores in
all major metropolitan markets throughout the United States. Then a line of freeze-dried fruit snacks will
debut at the end of September, and Evolution Harvest trail mixes will be
introduced sometime in October. It does not stop there.
In an Omni-Channel
world which we operate Starbucks is rolling out 14 Evolution Fresh juices and
three Evolution Harvest snack bars at Whole Foods Market stores nationwide. If
success leaves clues, here is one for those of you Starbucks after 42+ years in
business same store sales (SSS) year over year are 9+ %. What are your SSS numbers? Not 9+ %. The clue
is follow the leader. Starbucks is the
leader succeeding in an Omni-channel retail world. What are you selling and
where are you selling it?
Outside eyes can deliver top line sales and
bottom line profits. www.FoodserviceSolutions.us Invite Foodservice
Solutions® to provide brand and product positioning assistance or a grocerant
program assessment. Visit: www.FoodserviceSolutions.us for more or Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or
twitter.com/grocerant
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