Nothing is as American today as eating chicken wings
while watching college or professional football at home, at the game, in a bar,
or at McDonalds. McDonalds has long
understood that 50% of Americans over the age of 18 are single. Selling ready-2-eat meals and meal component
is what McDonalds does better than any other company in the United States
around the world.
With a national launch of Mighty Wings scheduled for
September 9, 2013 and systemwide availability September 24, fast
casual restaurants, bars and grocery deli’s be advised McDonalds is looking for
your customers. McDonald’s spokeswoman Lisa McComb confirmed that “McDonald’s would sell Mighty Wings in orders of three, five and 10 pieces, starting at $2.99. In its Chicago-area test last winter, the three-, five- and 10-piece orders sold for $2.99, $4.79 and $8.99, respectively. An Extra Value Meal with five Mighty Wings cost $6.99 during that test.”
While McComb would not say if
McDonalds is considering selling beer in any of its United States units as it
does in Europe including France and Germany. You have to start wondering why Not or When will they? Sure Pumpkin Lattes are nice, Pumpkin Pie is
great but beer and wings are a mix and match meal made to order.
Chicken wings are a
departure from the standard meal, wings are a mix and match meal for millions
and millions of Americans and we believe that this McDonalds departure is not
the last an dinner meal bundling options will be top of mind moving
forward. We are in an Omni-channel
retail world and McDonalds going to win once again.
Steven Johnson is Grocerant Guru at Tacoma, WA based
foodservice consultancy Foodservice Solutions® and can be found on linkedin at:linkedin.com/in/grocerant,facebook.com/Steven Johnson, Twitter.com/grocerant Email Contact: grocerant@q.com Website:
www.FoodserviceSolutions.us
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