Herfy’s restaurants
are thriving once again. This time
around very rarely will you find a Herfy’s as a free standing building, it all
about ROI and micro sites simply have better metrics. The once dominate
regional hamburger restaurant chain is back.
Currently with 41+ locations in strip centers and other non-traditional
locations driven by new empower licensee driving sales and new unit growth.
Pinkies liquor
stores recently remodeled are now selling fresh prepared meals and meal
components for customer to bundle into a customized meal. Once fresh
prepared deli food was the found only in suburban grocery stores, now
both liquor stores and drug stores are selling fresh prepared food in much
smaller locations that a suburban grocery stores.
In New York City
Simply Sliders occupies on 85 square feet of retail space. Then there is Baked by Melissa that opened a nearly
100-square-foot storefront on Spring Street in NYC. Yes, I know these are in
NYC my point is in every city, every sector of retail foodservice new companies
are finding a way to sell more in less space.
Within the grocerant sector the
number one food retailer is Trader Joes selling $1750.00 per square foot of
retail space. Trader Joes is not only a
viable option for consumer to buy groceries they are winning the space with a
smaller foot print selling meal components again that can be bundled into a
customized family meal. More importantly
they are selling portions for one or two people at a meal. Remember 50% of Americans over the age of 18
are single.
Non-traditional locations with
less overhead take less shopping time for consumer are appealing. Legacy
operators stuck in footprint malaise are vulnerable to new non-traditional
competitors. When building a Ready-2-Eat and Heat-N-Eat fresh prepared food brand
position it isn't difficult to develop a relevant and differentiated brand
promise. Two things are difficult driving the brand deep into the organization
so that you deliver a consistent message at all consumer touch-points, and
understanding your customer’s entire journey.
Foodservice Solutions® outside eyes deliver inside results helping you
with both. In our Omni-Channel retail
world Looking a Customer Ahead is
where Foodservice Solutions® excels.
Integrating Foodservice Solutions® 5 P’s of Food Marketing will edify
your positioning while empowering consumer choice.
Foodservice Solutions® www.foodservicesolutions.us, specializes in outsourced business
development. We can help you identify, quantify and qualify additional food
retail segment opportunities or a brand leveraging integration strategy.
Foodservice Solutions of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/StevenJohnson, Linkedin.com/in/grocerant
or twitter.com/grocerant
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