Non-traditional fresh food retailers
have been entering the Ready-2-Eat and Heat-N-Eat fresh prepared food space at
an unprecedented pace. 7 Eleven has
targeted the dollar meal sector of QSR, Wawa has targeted Fast Casual To-Go,
Pinkies Liquor has traded Chilies, and Walgreens is finding success in the Fast
Casual and Casual niche.
It does not stop there. Non-traditional retailers are targeting the
Full Service Dinner sector including companies the ilk of Smith & Wollensky
and Darden’s Capital Grill. Let me ask.
Why are non-traditional retailers seeing opportunity and legacy
operators only complaining?
Brooks Brothers, is the oldest menswear
retailer in the United States said it plans to open a large steakhouse in
New York City by next summer. Brooks Brothers after 195 years in the United
States as an clothing retailers is opening a steakhouse. When you think about
it it’s not such a stretch Brooks Brothers sells high-end, traditional
clothing, mainly suits, largely to men. There is no food more traditional or
male than a steak dinner.
Brooks Brothers is converting a
15,000-square foot, three-level space in midtown Manhattan, around the corner
from its flagship store, to create the massive steakhouse, in reports from the
New York Post. Plans are that if
successful, Brooks Brothers could open more steakhouses around the United
States the Post article went on to say.
www.FoodserviceSolutions.us
Outside Eyes for Inside Results Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a brand leveraging integration
strategy. Visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
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