Foodservice Solutions® Grocerant Guru™ Steven Johnson considers Maggiano’s
Today & Tomorrow one of the best grocerant niche Ready-2-Eat and Heat-N-Eat
marketing positioning statements in the industry. It is so good in fact struggling Darden
concept Olive Garden has now leveraged it twice.
Maggiano’s has a consumer understand that few other have and can be seen in
how they leverage multiple avenues of distribution simultaneously. Success does
leave clues and Maggiano’s has picked many of the right ones up. Now Maggiano’s
is back in growth more and will building new stores soon.
Brinker’s other concept Chili’s leveraging the same quality consumer
attributes is “Mexican-izing the menu, adding delivery service at 450 stores,
and rolling out new kitchen technology.” What an outstanding move!
Wyman Roberts Brinker
CEO stated “Our research has shown that we can build upon our current
credibility with tacos, fajitas, quesadillas, chips and salsas to further
strengthen this platform,” He continued that Mexican choices constitute the
chain’s biggest menu category—“bigger than burgers,”
Differentiation
does not mean different it means familiar and Mexican will be a perfect
platform to begin to garner back the customers that migrated to other brands
and other points of distribution. Chili’s will also begin delivering food at
450 locations. When Chili’s completes
integrating the 5 P’s of food marketing success be at hand.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant, or twitter.com/grocerant
No comments:
Post a Comment