Consumers looking for food have found something new,
something fast, something good and found it within the convenience store
sector. Foodservice Solutions® Grocerant
Guru® Steven Johnson has chronicled much of the success companies the ilk of
Rutter’s, Sheetz, Wawa and 7 Eleven have found selling restaurant quality
Ready-2-Eat and Heat-N-Eat fresh prepared food that is “better for you” during
industry presentations and within this blog now it seems everyone has taken
notice.
Last week at the National Association of Convenience Stores
conference Wells Fargo industry analyst Bonnie Herzog stated that the
convenience store sector is entering “a
new era of growth and sophistication”. Regular readers of this blog know we
agree 100% and we believe that the face of food sector retail is leadership will
shift soon as well.
Foodservice Solutions® team continues to track the growing
success of meal component bundling and from all accounts companies the ilk of
Casey’s General Store and Sheetz are currently leading on that front but all
others are taking notice and the entire sector is evolving faster than any
other food retail sector including the retail drug store sector.
Herzog pointed out “We are encouraged by food industry
innovation efforts and expect that the convenience channel, still small in terms
of absolute contribution, can continue to deliver channel-leading rates of
sales growth”
The innovative way c-stores have leveraged Foodservice
Solutions® 5 P’s of food marketing bundling meal components and mix and match
options have drawn focus from every other sector of food retailing. In fact the c-store channel was the only food
channel to post positive growth in unit sales and dollar sales in 2012 compared
to 2011 and the highest rate of growth for the past 5 years.
Interested
in learning how the 5P’s of Food Marketing can edify your retail food brand
while creating a platform for consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant, or twitter.com/grocerant
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