No the roller grills are not gone. Well not gone yet. Foodservice Solutions® Grocerant Guru in his
November 2009 article Roll, Roll, Roll
Away Roller Grill suggested that the end of the Roller Grill was on the way. Since then he has documented the evolving
consumer and their desire for fresh food.
He has highlighted the fact that Fresh
Fruit is Fast Food and as you can see from the photo’s 7 Eleven is expanding the
halo of fresh throughout the store.
(Note: all photo’s from http://www.fastcodesign.com/3020110/7-11-rebrands-to-target-health-conscious-millennials)
Regular readers of this blog know that 50%+ of 7 Eleven’s new units do not
sell gasoline. They focus on fresh
food. Many might say that 7 Eleven is
rebranding. What 7 Eleven has been doing
is evolving with the consumer. In fact
today with 51,000+ units open around the world 7 Eleven had been evolving with
the consumer better than almost any other food retailer.
When Dublin,
Ohio-based WD Partners, the company that
was tasked to "reposition and rejuvenate [7-Eleven]'s stores in order to
better capture the millennial and female demographics." it looks as if they have done a very good job
from shots provided in the article. Don’t forget fresh fruit is fast food.
Consumers desire for
“better for you” products does not mean that don’t want legacy favorites. Simply look around at the retail food chains
doing well. However the new environment,
color scheme, logo, and product placement will elevate the halo of “better for
you” at 7 Eleven driving customer frequency and garnering additional share of
stomach.
While the roller
grill is still around and you can still get the “big bite”. I for one continue
to say Roll, roll, roll away roller grill.
Success does leave clues and 7 Eleven is evolving fast.
www.FoodserviceSolutions.us
Outside Eyes for Inside Results Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a brand leveraging integration
strategy. Visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
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