Opportunities
within the grocerant niche today are endless when it comes to driving top line
sales and bottom line profits according to Steven Johnson Grocerant Guru®, at Tacoma, WA based
Foodservice Solutions®. Consider Biggby
Coffee’s new partnership with Guernsey
Farms Dairy to roll out three Ready-2-Drink beverages inside Biggby
locations as well as at select grocery stores.
The three
new Ready-2-Drink beverage flavors are Caramel, Chocolate, and Slightly
Sweetened cold brew and they have started to make their way into Meijer locations with plans to continue
folding in other grocers. Guernsey Farms Dairy is based in Northville, MI and
was an easy choice for the partnership due to their local ties, their
family-owned structure, and of course, their award-winning milk.
Stephanie
Schlichter, Best Sphere Director stated “Innovation is a BIGG part of our
overall model and we were thrilled to be able to launch a competitive ready to
drink product for our customers,”.. “Guernsey has an amazing product and the
same family feel that our company embodies, so when we paired up with them it
just felt like a natural fit!”
Biggby Coffee also has an in-house Product
Developer, Brandon Trudelle, who stated “We have many things in the works and
launching ready to drink for the warmer months was an awesome accomplishment so
far this year,” .. “Keep your eyes peeled for our future rollouts and don’t
forget to visit your local Biggby Cofee to see what our awesome baristas can
craft for you.” Who is your company
partnering with? Where is your new electricity to drive sales and customer relevance coming
from?
The
unique and eye-catching “milk container” packaging is due to the fact that the
product actually moves down a dairy production line, but a lid was added so you
can drink it on the go! They’re the perfect buy now and drink later option for
a group event or a road trip! A fresh product with limited ingredients also means
shorter expiration dates and less time sitting on a shelf in-store.
In case
you did not know Biggby Coffee has over 270 cafes open or under contract across
nine states including: Michigan, Ohio, Indiana, Illinois, South Carolina,
Wisconsin, Kentucky, Florida, and Texas. In 2018, Biggby Coffee launched an
Area Representative Program and currently has 4 area representatives in 3
states.
So, just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods,
urban clothing, grocerant consultants, urban farming (produce, seafood,
etc.), autonomous delivery, cashier-less retail, cash-less payments, digital
hand held marketing. This program has all of that.
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson.
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