While regular readers of this blog know that Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been crafting
new non-traditional business relationships edifying legacy brands while building
foundations for star-up and regional chains; since 1991 his foodservice
operations experience began as a franchise back in the late 1970’s.
Does your brand need a refresh? If your brand looks more like
yesterday than today or tomorrow it just might be time that you called for
outside eyes to help you drive inside results. What is your new electricity that is driving top line sales and bottom line
profits? Are your customer counts
growing?
So, just what is your brands new
electricity? According to Johnson, “Brand relevance is in part driven with
innovation in new food products in combination with new avenues of distribution
all of which are the platform for the new electricity.”
Johnson stated “that in my minds-eye the new electricity must be
very efficient for the supply and includes such things as fresh foods,
urban clothing, grocerant positioning, urban farming (produce, seafood,
etc.), autonomous delivery, cashier-less retail, Fresh fast food, cash-less
payments, digital hand held marketing, food with value (better-for-you), new strategic
alliances .
Foodservice retailers to survive the next generation of retail
must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different. That will require brands to embrace new fresh
food partnerships more now than ever before according to Johnson. Are you ready
for growth, increased customer counts?
Success does
leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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