Going
out to lunch today seems to take much more time that employees or companies
want and according to Steven
Johnson Grocerant Guru®, at
Tacoma, WA based Foodservice Solutions®
companies the ilk of MealPal are providing a service that is attractive to both
employees and companies alike.
Founded
in 2016 MealPal is a subscription service
that promises more than 40 percent off lunch for consumers, that has service 8
million meals. The service launched has
operations in fourteen cities. Largely aimed at urban office workers, MealPal
offers two subscription tiers: a 20-day package per month for $5.59 per meal or
a 12-day package per month for $5.99 per meal.
So
how does the service work? Customers
submit their order through the MealPal app the night before or by 9:30 a.m.,
set a pickup time and fetch their meal without waiting in line. For
restaurants, MealPal brings new customers, but they also benefit from receiving
orders well in advance and the labor savings stemming from preparing bulk
orders. Likening it to the catering model, MealPal says making one meal
multiple times is much quicker than making a variety of individual meals.
“The
biggest expense for them is labor costs, but because they are making only one
meal per day for MealPal they are able to make it much more efficient,” Mary
Biggins, MealPal’s founder and CEO, told TechCrunch last year.
Are you considering a new partnership this year is so Johnson thinks you might
want to consider MealPal to help you’re brand find new electricity. .
Consumers
earn significant savings, avoid long lines at their pick-up spot, and get to
continually try different meals from a variety of places.
One
drawback is that orders must be picked up. A number of on-demand services
support delivery, albeit generally at menu prices plus delivery fees. MealPal
believes the meal savings and a desire to take a break from work encourage many
to use the service.
The
meals are only available on weekdays (not including holidays) and customers
lose meals if their allotment (12 or 20 meals) for that month isn’t used. Some
slightly pricier rollover options are available. The one-meal per restaurant
limits options, but MealPal has attracted a number of establishments, including
more than 150 in its Seattle launch.
So just what
is your New Electricity? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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