Integrating
brand messaging across your entire company is an arduous task however one of
the foodservice companies that is very good at that is Checkers & Rally’s according to Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®.
Checkers
& Rally’s has effectively created a corporate platform where all
departments are on the same page. Currently
Checkers & Rally’s is gearing up for a busy 2018, with more than 60 new
restaurants slated to open this year, about 30 of which are modular build-outs
edifying the brands fresh fast platform..
Checkers
& Rally’s is slated to install 18 modular units by end of summer. The
brand’s modular units are constructed offsite in a controlled environment, and
are delivered to the location site and set via crane. Clearly this strategy
allows Checkers & Rally’s franchisees to shave up to 12 weeks off of the
development process, allowing for lower construction costs and minimizing time
spent securing city permits and on construction.
The
increased speed and lower costs allow Checkers & Rally’s corporate and franchisees
to expand into markets that were once deemed cost-prohibitive. Once set,
locations typically open 30–60 days later. Does your brand communicate
effectively across all departments?
So just what
is your New Electricity? Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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