Many
Americans live in land lock states and are simply unfamiliar with how to select
fresh seafood. They rarely eat seafood and don’t know how to prepare fresh
seafood. Then when they go to a restaurant and try seafood many times it is
very expensive and they are hesitant to order something they are unfamiliar
with according to Steven Johnson,
Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Captain D’s is about to change all of
that by extending a branded invitation to try seafood for dinner by offering
five mouth-watering full meals all for under $5. What a welcome branded message according to
Johnson. Who said “the 5 under $5 is a variety of new tastes and customer
favorites at an amazing price creating a platform for trial that is sure to win
new customers.
Here is a
look at the offerings and you can see there is something for everyone. This line-up features the new Captain’s
Seaside Fillet, breaded and fried with crispy panko on the outside and tender
fillet on the inside. For spicy food enthusiasts, try new Nashville Hot Fish
and Popcorn Shrimp, done the Captain D’s way. An additional variety of customer
favorites have been included in this all-star line-up with a choice of two
sides and the Captain D’s world-famous hush puppies for just $4.99.
Bob
Kraut, Captain D’s chief marketing officer stated “We recognize that our $4.99
full, abundant meals are important to our customers” .. “This year, we have
added new products to this value line-up, like our Captain’s Seaside Fillet and
Nashville Hot seasoning on our Signature Batter Dipped Fish, as we continually
innovate around new seafood flavors to bring to our guests.” How are you
extending your branded invitation?
Foodservice
Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice
Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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