Consumers
are dynamic not static and restaurant companies need to be as well according to
Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. When Dave &
Buster's announced that they were opening a smaller concept called T&T
Tacos it was clear that they understood today’s customers have evolved and as a
brand they need to do the same according to Johnson.
Dave &
Buster's CEO Brian Jenkins stated “We recently initiated a quick-casual
test in our Dallas store,” call T&T Tacos… We have converted one of our
special-event party rooms adjacent to the arcade into a highly visible area
where guests can order street tacos and drink,” Jenkins said. “The interior
includes a three-dimensional food truck façade.”
The
fact is Dave & Busters is downsizing according while creating a brand with
price points for today’s consumers according to Johnson. T&T Taco prices range from $4 to $5.50
each and include three traditional versions like carne asada and chicken fajita
as well as “twisted” takes that include an Oktoberfest with beer cheese.
Expanding
the brand even more there is a plant-based seventh taco that uses
Impossible-branded protein with onion, cilantro, aji crema and fresh lime. The
T&T Tacos outlet also offers adult beverages, such as beers for$5, fruit
cocktails for $5 and frozen margaritas for $8.
How is your brand evolving to
become more customer relevant? Foodservice Solutions®
specializes in outsourced business development. We can help you identify,
quantify and qualify additional food retail segment opportunities or a new menu
product segment and brand and menu integration strategy. Foodservice Solutions® of
Tacoma WA is the global leader in the Grocerant niche visit
No comments:
Post a Comment