Foodservice
Solutions® Grocerant Guru® Steven Johnson continues
to monitor the rise of consumers preference for grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared local food, menu items.According
to a new study by A.T. Kearny,
entitled Competing in an Age of Multi-Localism. The firm
characterizes multi-localism "by preferences for local communities,
industries, products and customs."
Courtney
Rickert McCaffrey, manager of thought leadership for A.T. Kearney's Global
Business Policy Council stated "We are seeing growing demand for local and
personalized products gaining momentum," … "Consumers really
want a local brand with a story to identify with, particularly millennials and
the younger consumer."
It is not
just about, local products, overall consumers trust large brands less and less than
they did in the past, according to McCaffrey. While Johnson insist that is true
but Foodservice Solutions® findings indicate that there is a increasing
desire for fresh food discovery in both flavor and new points of distribution.
Interestingly
another driver of localization is the growing attention to environmental
concerns and the impact of purchases on sustainability. Local products are not
shipped over long distances, so it takes fewer resources to bring them to
market — plus local foods and beverages are often seen as fresher in the eyes
of consumers.
"In
our survey, 89 percent of companies globally are already pursing or considering
pursuing localization," McCaffrey said. That said how are you positioning your fresh prepared
food?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of
Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/
or www.twitter.com/grocerant/
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