The
restaurant sector continues to bleed customers.
Just in-case you don’t understand the consequence of capitulating year
over year same store customer counts for six years, well; it’s not a good thing
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice
Solutions®.
The
simple fact is consumers food consumption patterns have evolved and many
restaurant menu’s look more like a restaurant of the 1980’s, 1990’s, or 2005. That my friends is a long way from what a fresh
food restaurant will look like five years from now according to Johnson. Something has to change.
Clearly
the restaurant industry leadership of today is comprised of the ‘unwilling to
evolve’ as they continue to follow the old CEO adage / first rule of a new CEO
‘do no harm’. That simply has not worked
and will not work moving forward. There is a clear and present danger for many
legacy restaurant brands. That danger is
an increasing lack of customer relevance according to Johnson.
Restaurant
sector same-store sales rose 1% in November, according to the latest Black
Box Intelligence index. Victor
Fernandez, vice president of insights and knowledge for Black Box parent TDn2K,
stated “same-store takeout sales are up nearly 9% year to date, according to
Black Box, while dine-in same-store sales are negative.” Just stop and think about that.
If success leaves
clues and it does restaurant brands that embrace change, evolve with consumers
will do well moving forward. If not many
will continue to capitulate customer traffic, lose sales, and close
stores. Are you driving top line sales, bottom
line profits, and building customer counts?
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify and qualify
additional food retail segment opportunities or a new menu product segment and
brand and menu integration strategy. Foodservice Solutions® of
Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/
or www.twitter.com/grocerant/
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