One thing that continues to
right true within the food sector is the fact that the undercurrents of a
cultural holiday shift in family traditions is underway as more and more
families opt for actives over hours in cooking, cleaning, and doing dishes
according Steven
Johnson, Grocerant Guru® at
Tacoma, WA based Foodservice Solutions®. Skiing, walking, running,
shopping, binge-watching TV or sports are preferred over cooking from scratch
according to Johnson.
Cooking
from scratch is but a distance memory for most Americans. In fact, our most recent Grocerant ScoreCard revealed that 83.2%
of meals service at home for dinner included at least one grocerant niche Ready-2-Eat
or Heat-N-Eat fresh food item.
Consumers
are forgoing the traditional home-cooked Thanksgiving feast in return for
something less time consuming and panic-inducing specifically grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food. Today as
regular readers of this blog know restaurants, grocery stores, liquor stores,
The National Restaurant Association says about
nine percent of consumers ate Thanksgiving dinner out, four percent said they
would buy a complete meal prepared locally. According to our Grocerant Guru® 83.2%
of ‘home cooked’ meals with have at least one fresh prepared item on the table
from either a grocery store, restaurant,
bakery, or mail
order.
Sure
most of you know that our team identified the 65
Inch HDTV Syndrome first but this holiday shift holiday’s is an
undercurrent that progression from Thanksgiving plans even just six years ago
has moved the needle even more.
So
where did the NRA survey say consumers were going to go to eat dinner? According to the NRA survey, 31 percent of
diners eating out said they go to a local restaurant for dinner with another 30
percent saying they will head to a restaurant they usually go to for general
special occasions. Eighteen percent said they will try a restaurant they have
never been to before.
The
team at Foodservice Solutions® wants to wish everyone a happy holiday season
and no matter if your off skiing, boating, running, shopping, binge watching
your 65 Inch HDTV, or cooking from scratch we wish you well.
Success does leave clues www.FoodserviceSolutions.us is the global leader in grocerant niche
business development. We can help you
identify, quantify and qualify additional food retail segment opportunities. Has your company had a Grocerant ScoreCard
completed a Grocerant Program Assessment, or new Grocerant niche product
Ideation? Want one? Call 253-759-7869 Email: Steve@FoodserviceSolutions.us
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