‘Better-for-you’ Superfood Chain Everbowl Sets Sail

The ‘halo’ around grocerant niche Ready-2-Eat and Heat-N-Eat fresh food continues to expand garnering attention from consumers and private-equity groups creating a platform for continues innovation and growth according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If you are looking for an example of how to grow your ‘Superfood’ brand you need only to look at how Everbowl has done it according to Johnson with plans to add 45 units after private-equity injection the success clues are right there.

Recently San Diego-based superfood and smoothie chain Everbowl secured $3 million in funding from a Toronto-based private-equity group. The 17-unit Everbowl said the company plans to use the investment from International Franchise Inc., or IFI, a subsidiary of Serruya Private Equity, or SPE, to accelerate growth. By the end of 2019, the company said it plans to open as many as 45 locations.

Jeff Fenster, Everbowl founder and CEO stated “We are thrilled to be working with SPE and IFI to help fuel our growth. They have a proven track record of massive success working with other brands,” … “Our brand identity and company culture remain vital to our success, and we are thrilled that this partnership will allow us to facilitate our expansion, achieve our long-term business goals, while remaining true to our core vision.”

For those of you who do not know; Everbowl launched two years ago as a counter-service shop serving a menu of bowls and smoothies made with superfood bases such as acai, pitaya, graviola and acerola.  Sixteen-ounce smoothies and 24-ounce bowls cost $8 to $9. Everbowl, quickly expanded to 17 locations in Southern California ranging from San Diego to Riverside.

Aaron Serruya, CEO of IFI stated “We’re proud to be a part of a brand that continuously serves high quality, thoughtfully crafted, great tasting treats and snacks that are not only delicious and refreshing, but also good for you,”

Serruya’s other investments include Pinkberry, Yogen Früz and Cold Stone Creamery.  In late 2018, Serruya and London-based Lion Capital LLP bought Global Franchise Group, whose brands include Great American Cookies, Hot Dog on a Stick, Marble Slab Creamery/MaggieMoo’s, Pretzelmaker and Round Table Pizza.

Aaron Serruya and his brother, Michael Serruya, founded the Yogen Früz frozen-yogurt chain in Canada in the mid-1980s. They acquired a controlling interest in Scottsdale, Ariz.-based Kahala Brands Ltd. in 2013, bringing such brands as Cold Stone Creamery and Blimpie under the Serruya umbrella.

They sold Kahala to MTY Food Group Inc., a publicly traded Canadian company, in June 2016 for about $310 million.

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant