Taco Tuesday at Taco
Bell was one of the first food marketing platforms to drive day-part sales while
edifying brand value according to Steven Johnson, Grocerant Guru®
at Tacoma, WA based Foodservice
Solutions®.
Johnson
continued detailing how the undercurrents of strategic
partnerships were driving top line sales and bottom-line profits for Yum brands
including Pizza Hut’s online ordering and updated App.
Both are outstanding Hand Held
Food Marketing tools that are the undercurrents driving incremental brand
adoption putting a new electricity in brand relevance for many younger
consumers in Pizza Hut.
With this new partnership with T-Mobile Taco Bell edifies customer relevance with a free taco on Tuesdays’ for
T-Mobile customers. So, what is your new relevance?
Food retailers today must understand that relevance drive trial and
adoption this new partnership with T-Mobile does that well. Is your brand is searching for the new electricity to help drive the brand
forward. So, just what is your
brands new electricity? According to
Johnson, “Brand relevance is in part driven with innovation in new food
products in combination with new avenues of distribution all of which are the
platform for the new electricity.”
Johnson stated “that in my minds-eye
the new electricity must be very efficient for the supply and includes such
things as fresh foods, free food / sampling, beer, developing brands,
unique urban clothing, grocerant positioning, Fresh food messaging,
autonomous delivery, cashier-less retail, plates, glasses, cash-less payments,
digital hand-held marketing.
All retailers to survive the next generation
of retail must embrace the artificial intelligence revolution while simultaneously
embracing fresh food that is portable, fresh, with differentiation that is
familiar not different.
Super
Bowl Sunday, T-Mobile and Taco Bell
announced an exclusive partnership to bring Un-carrier customers free tacos,
amping up the uber-popular T-Mobile Tuesdays! Just download the T-Mobile
Tuesdays app for iOS or Android to get your free tacos, starting this Tuesday,
February 5. Not 'buy one get one free.' Not 'free with a drink purchase.' No
strings. Just free. Just because.. If you're with T-Mobile -- you get your free tacos just for
being you, boo. Sounds like the happiest customers in wireless just got
happier.
Marisa
Thalberg, Global Chief Brand Officer, Taco Bell Corp stated “T-Mobile and Taco Bell felt like
natural brand friends, and we were just waiting for the perfect opportunity to
make a partnership come to life, in a way that befits what our fans expect from
us both. No question this collaboration in the Super Bowl was that perfect
opportunity,”“We cannot wait to give T-Mobile Tuesday customers and Taco Bell
fans the chance to access a little ‘Taco Bell’ magic, any day of the week.”
Is your
business model evolving? Well consider
this since T-Mobile Tuesdays launched in 2016, Un-carrier customers have
snagged over 186 million fun freebies and deals, including Pandora Plus, Dunkin
credit, Redbox rentals, Atom movie tickets, Live Nation concert tickets, Shell
gasoline, and more…just for being T-Mobile customers. So, the price of your
mobile service is going down and you get rewarded for being a customer. Not Bad according to Johnson.
That
means you can get up to as much as $966 in free stuff a year for every T-Mobile
ONE customer according to leading independent industry analysts. For more
details visit: https://www.t-mobile.com/offers/t-mobile-tuesdays. And
don’t forget to download the T-Mobile Tuesdays app for iOS or Android!
Are you looking for a
new partnership to drive sales? Are you ready for some fresh ideations? Do your
food marketing ideations look more like yesterday than tomorrow? Interested in
learning how www.FoodserviceSolutions.us
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us
or visit: www.FoodserviceSolutions.us
for more information.
www.GrocerantGuru.com
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