Red Robin’s Mobile Marketing

Success does leave clues and mobile marketing is a clue all food marketing tool-kits should have inside.  However, while consumers are dynamic not static, they also have long memories and the foundation of mobile food marketing was not the digital phone but a cart on the street, then came food trucks according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  

Johnson, continued saying successful food retailers understand that differentiation does not mean different it means familiar but with a twist. Red Robin Gourmet Burgers is doing just that with a food truck via a nine-state tour in its new “Forever Yummm” food truck, expecting to cover 9,200 miles in three-and-a-half months and offer samples along the way.”

Amy Woolen, Red Robin’s vice president of brand marketing stated “The fully functional food truck is designed to allow fans to experience all the Yummm and fun surrounding Red Robin's 50th celebration,” “It's highly approachable and gives people a reason to join in on the fun and celebrate this milestone with us.”

Denny Marie Post, Red Robin’s president and chief executive officer, said: "Through the years, while the restaurant has changed and the menu has evolved, the brand continues to meet the needs of generations because we infuse fun, creativity and innovation into everything we do.” Mobile Food Marketing with relevance is elevated with digital communication.  However never forget the foundation of food marketing give the consumer what they want where they want it.

Do your food marketing ideations look more like yesterday than tomorrow? Have you integrated the familiar with the new? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.