Sometimes
legacy brands get off message, off track, and stale in the minds-eye of the
consumer according to Steven Johnson, Grocerant
Guru® at Tacoma,
WA based Foodservice Solutions®. When that happens edifying the
core of the brand with relevance is of paramount importance.
In an era
of shorter and shorter attention spans Kentucky
Fried Chicken’s (KFC) on-going ‘new’ face of its brand is sure to attract
incremental attention while driving trial according to Johnson. The newest
Colonel Sanders spokesperson is Colonel RoboCop.
Here is
how this spokesperson drive value to core of the brands as KFC disclosed its
latest and most enhanced security measure taken to date to protect and preserve
its founder's secret blend of 11 herbs and spices used to make its world-famous
Original Recipe chicken.
The Colonel's
secret recipe has been the core of the brand and takes the customer back to the
day when differentiation in grocerant niche Ready-2-Eat chicken was the iconic
11 herbs and spices. What has changed is
KFC is not touting delivery after all our Grocerant Guru® has said
that KFC’s was the original meal replacement.
Now
edifying that point will help reposition KFC as the leader not only in the chicken
space but could very well place it in the top of the restaurant space as a complete
meal replacement center. Success does leave clues and What’s for dinner is
still the top question for 63.4% of consumers in 2019 at 4PM.
Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions®
of Tacoma WA is the global leader in
the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant/ or twitter.com/grocerant
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