The simple fast is that only 0.03% of restaurant
menus items are now delivered and the average price for restaurant menu
delivery order is $24.30 according to Tasewise
data analytics. Grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food that can be personalized, customized,
and bundled into a family meal is elevated with hand held digital food marketing
according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
The NPD Group
reports that restaurant digital orders have grown at an average annual rate of
23 percent since 2013 and will triple in volume by the end of 2020, and the
majority of digital orders, 6 out of 10, are by mobile apps. That said; look at the up-side from
0.03%. If you’re not filling your seats
with butts, you had better start selling your meals and meal components online
/ with digital hand-held marketing tools according to Johnson.
Currently restaurant’s app or website represents 70
percent of digital orders and the remaining orders are through third-party apps
or other types of apps or websites, according to the findings of NPD’s recently
released Delivering Digital Convenience report.
All food retailer should start considering third-party
apps, the ilk of DoorDash, Grubhub/Seamless, and UberEATS, as they account for
more than their fair share (40 percent) of the 20 most-used apps. Utilizing
third-party apps today is quick, easy and a low-cost way to break into fresh
food delivery according to Johnson. Are expanding your brands reach into the
palm of your customers hand?
Interested
in learning how Foodservice Solutions 5P’s
of Food Marketing can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us at: Steve@FoodserviceSolutions.us or
visit: www.FoodserviceSolutions.us for
more information
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