Building a Brand by Doing what you Do Best Pret A Manger Gets it

Expanding a chain restaurant, grocerant, or any food outlet can be a tricky endeavor, however if you do while doing what you do best the odds of success are greatly improved according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Pret A Manger as regular readers of this blog know has a menu of freshly prepared food Reasy-2-Eat and Heat-N-Eat fresh food and organic coffee that have helped it find success with grocerant niche customers around the world according to Johnson

Johnson first visited Pret A Manger in the UK- over 20 years ago and staying focused on grocerant niche fresh food had help drive its growth to the U.S., Europe, Asia, and the Middle East, and has now  opened its first U.S. airport location in Las Vegas’ McCarran International Airport providing a platform for flyers to get ‘better-for-you’ meals for less for on the plane, at home, or for eating at the airport while waiting.

HMSHost executive vice president of Restaurant Development Stephanie Havard stated “Pret has been at the forefront of offering diners freshly prepared food that is beautifully and conveniently displayed and available in attractive, highly portable packaging. Now, we’re thrilled to debut Pret to world travelers and expand its presence in U.S. airports from coast to coast,” “It is an exciting time for HMSHost and our airport partners as we continue to lead the way in elevating travelers’ dining experiences with the most delicious, on-trend choices to fuel their journeys.”

Airport are a great platform to drive food sampling, while introducing a brand according to Johnson. Perfect for travelers, Pret’s classic menu of portable freshly prepared food includes sandwiches, salads, wraps and hot items, a plethora of vegan and vegetarian dishes and a variety of beverage choices from juice to organic coffee. Customers can eat in, take away or eat on board, dependent on their preference, and enjoy breakfast, lunch, and evening meals from Pret, plus a range of sweet treats.

Pret’s food is made fresh on-site every day. Customer favorites include Pret’s Famous Ham & Cheese Baguette, the Chicken Avocado Salad, the Greek Egg White Frittata, the Mediterranean Mezze Salad (vegan), and the Chicken Parm Hot Wrap. Early morning travelers can get their day started with a range of breakfast dishes such as Pret’s Steel-Cut Oatmeal (vegan), an Egg & Bacon Brioche, and the Blueberry Yogurt Pot. Pret’s partnership with HMS Host is a perfect platform to drive ‘new electricity’.

According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.