Do You Understand the term Share of Stomach as well as your competitor?

Why do consumers like your brand?  Who are your customers and where do they eat when they are not buying food from your current location? Does fresh food play an important role in what consumers like about your menu, meals, and or food?

Those are the questions Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks you should be asking and thinking about if building top-line sales and bottom line profits are important to you. If this is all ‘Greek’ to you; let me introduce you to some real Greeks that understand how to drive brand value and customer relevance. 

CAVA, was founded by three first-generation Greek Americans—Ted Xenohristos, Ike Grigoropoulos and Executive Chef Dimitri Moshovitis.  Today CAVA has 75-plus locations that provide a welcoming fast-casual experience with a fully customizable menu composed of fresh ingredients, made in-house every day. 

Regular readers of this blog know about CAVA and how they have built a valued fast-casual restaurant brand and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand.

Battle for Share of Stomach

Now CAVA has expanded signature line of dips and spreads to Whole Foods Markets nationwide.  This May, the CAVA grew its CPG business at Whole Foods Markets from 209 stores in four regions to all 474 Whole Foods Markets coast to coast, nearly doubling the brand’s CPG footprint.

CAVA currently offers 10 CPG skus, including Crazy Feta, Organic Caramelized Onion Hummus, Roasted Red Pepper Hummus, Organic Traditional Hummus, Spicy Hummus, Eggplant + Roasted Red Pepper Dip, Organic Roasted Garlic Hummus, Traditional Hummus, Harissa, and Tzatziki. Availability varies by region.

In 2018, CAVA completed acquisition of Zoes Kitchen, a Plano, Texas-based restaurant with more than 250 restaurants in 20 markets. While CAVA has continued to grow both its fast-casual restaurants and CPG business in a parallel path since the start of the business, which has helped fuel CAVA’s overall growth as an all-encompassing food brand. Where do your customers buy food when they are not at your location? Are you building a brand or placing limits on your brand, menu, meals, and meal components?

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.