Del Taco’s Halo of Better-for-You Reaches 2 Million Milestone

If success leaves clues and it does Del Taco’s has hit the right customer touchpoints with its partnership with Beyond Meat that is driving new electricity within Del Taco and with consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

Del Taco revealed that they have sold nearly 2 million Beyond Tacos and Beyond Avocado Tacos since the products were introduced chainwide in April—making it one of the most successful product introductions in the chain’s history.

John Cappasola, Del Taco CEO stated “The enthusiasm shown by our fans during the first weeks of our Beyond Meat offerings was undeniable,” Regular reader of this blog know we highlighted the new electricity that this partnership would bring.  What we did not mention was how Beyond Meat has been able to tap into Millennials desire for food discovery under the umbrella of ‘better-for-you’.

Now Del Taco elevating Beyond Meal to a platform status offering consumers even more options including:

·         Beyond 8 Layer Burrito (Loaded with 27 grams of protein): Del Taco’s seasoned Beyond Meat plant-based crumbles layered with slow-cooked beans, tangy guacamole, fresh diced tomatoes, crisp lettuce, hand-grated cheddar cheese, zesty red sauce and cool sour cream, in a warm flour tortilla.

·         Epic Beyond Cali Burrito: Del Taco’s seasoned Beyond Meat plant-based crumbles combined with its world famous Crinkle-Cut Fries, cool sour cream, tangy guacamole and handmade pico de gallo salsa in a warm, oversized flour tortilla.  Have you created a platform for new electricity?

According to Johnson, “Brand relevance is in part driven with innovation in new menu related products in combination with new avenues of distribution all of which are the platform for the new electricity.”

Johnson stated “that in my minds-eye the new electricity must be very efficient for the supply and includes such things as fresh foods, plant based  foods,  sampling, toy’s, beer, developing brands, unique urban clothing, grocerant positioning, Fresh food messaging, autonomous delivery, cashier-less retail, plates, glasses, cash-less payments, digital hand-held marketing.

All food retailers to survive the next generation of retail must embrace the artificial intelligence revolution while simultaneously embracing fresh food that is portable, fresh, with differentiation that is familiar not different.

Looking for success clues of your own? Foodservice Solutions® specializes in outsourced food marketing and business development ideations. We can help you identify, quantify and qualify additional food retail segment opportunities, technology, or a new menu product segment.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, www.Linkedin.com/in/grocerant/  or www.twitter.com/grocerant