Looking A Customer Ahead, Domino's Continues to Excel

Success does leave clues and watching Domino’s drive innovation coupled with customer relevance in branding, while edified with customer facing technology is simply a professional pleasure. Starting with a complete menu overhaul from crust to sauce Domino’s has been on an 9-year run that can only be described stellar according to Steven Johnson, Grocerant Guru® at Tacoma, WA Based Foodservice Solutions®.

While Domino’s and Nuro, a robotics company, are partnering on autonomous pizza delivery using a custom unmanned vehicle known as the R2 later this year. Consumers are once again being invited to see, sample, and suggest how best to use the R2. This once again will drive new electricity.

A brand is an invitation, no one has done a better job of food branding better over the past nine years than Domino’s Pizza according to Johnson. Domino’s has taken bold steps, the ilk of dramatically evolving it core product and was successful garnering customer migration.  That’s huge, remember what happened to Coca Cola when they tried that! Coca Cola experienced everything from customer abandonment to out right revolt. Domino’s edified customer touchpoints, drove top line sales and bottom-line profits systemwide.

Domino’s will use Nuro's unmanned fleet to serve select Houston Domino's customers who place orders online. This partnership will expand Nuro's autonomous delivery operations, which have safely and successfully been running in the Houston metro area since March 2019.

Kevin Vasconi, Domino's executive vice president and chief information officer  stated "We are always looking for new ways to innovate and evolve the delivery experience for our customers," … "Nuro's vehicles are specially designed to optimize the food delivery experience, which makes them a valuable partner in our autonomous vehicle journey. The opportunity to bring our customers the choice of an unmanned delivery experience, and our operators an additional delivery solution during a busy store rush, is an important part of our autonomous vehicle testing."

The consumer is dynamic not static.  How are you evolving your brand, are you evolving your food offerings, technology, points of distribution? Does your company look more like yesterday than tomorrow?  

Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869