Wednesday, April 28, 2010

National Brands gain ground on private label via Digital Signage.

Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.

Walmart recently added digital signage to select end caps with their stores. National branded products provide high quality visceral information and consumer are drawn in. This allows Walmart to create and look and feel within the store of contemporized relevance.

I had a friend remark that after a recent visit to Wal-Mart she was impressed and please to see how viscerally attractive the store was. Visceral attractiveness is now a contemporary standard in retailing. BP is going to Install Digital Signage at the Pump and in the store at over 1,000 units. Digital signage is not an operational efficiency it is now a required step in the consumer’s path of contemporary progress. The consumer is not static they are dynamic all retailers must keep pace with the customer.

Supermarkets, Convenience stores and Restaurants all must avoid unwittingly practicing Brand Protectionism and saying no too items that consumer comes to expect. Visceral attractiveness is now as important as cleanliness and service. The Grocerant sector is leveraging digital informational tools to build a strong consumer base.

I was reminded as well that the NY Hilton hotel has had CNN in it’s elevator now for over 12 years. Visceral information is not new nor is it going away. Don’t let your brand unwittingly practice “Brand Protectionism” Visceral information is a the strategy, that is garnering results

Join me here on my blog for insights, information and inspiration. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson

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