Saturday, June 4, 2011

Amazon Fresh selling food and delivery on a global platform.

At one time many on Wall Street scoffed that Amazon would ever be a serious threat to retailing. Today they continue leading while evolving retailing. Five years ago they began sell fresh food in the Seattle Metro area. They have since expanded retail food sales and deliver in Great Britain and in Germany. Now the world is watching. Wal-Mart the world’s largest retailer is considering a new test of delivery in Southern California. Has Amazon found the “last mile solution”?

Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; play a key role on how food will be sold, packaged and delivered. When Ready-2-Eat and Heat-N-Eat fresh and prepared food is thrown into the mix, consumer frequency and customer loyalty will both increase.

Meijer has an online grocery service, called ‘’ is the retailer's first effort to sell non-bulk groceries online and is also the retailer's first foray into international online sales. This is a very important step for its e-commerce operations.

Fresh Direct started off in New York City about six years ago and is growing and profitable. Publix recently tested a new service for curbside delivery of customer groceries and have found the test, originally scheduled to be a year long, to be very successful in just a few short months of testing. Safeway and Albertsons both have delivery service but allot very little C-level interest in this burgeoning sector.

Online and internet shopping represents one of if not the fast growing sectors within the global food and grocery market at present, particularly across the more developed parts of the world. The grocerant niche continues to develop across the globe and Amazon my care out a leading position. With Walmart testing delivery is there any doubt that food delivery is here to stay.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® Bing or Google Grocerants or visit, or Facebook Steven

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