Foodservice Solutions® Grocerant Guru Steven Johnson has extolled the success that the convenience store sector has had focusing on ready-2-eat and heat-N-eat fresh prepared food since 1991. When the year ends, without a doubt for the 8th consecutive year, the convenience store sector will be the fastest growing fresh food retail sector of all foodservice sectors.
Casey’s General Stores CEO Robert Myers when speaking on the competitive landscape that (Casey’s) “Our prepared food program is doing exceptionally well.”… “For the quarter, same-store sales were up 10.1% with an average margin of 62.5%. “This category continues to benefit from three primary operating initiatives: expanded hours, pizza delivery, and major store remodels,” said Myers. “The margin continues to exceed our annual goal primarily due to an increase in pizza sales.” Year to date, total same store sales were up 14.5% and gross profit rose 19.4% to $182.1 million.”
Casey’s year to date prepared food and fountain sales were up 14.5%. Yes, you read it right. I wanted to repeat it because I do not know a restaurant chain with over 1,000 units that can say food sales for 2012 were up 14.5%. Do you? Are you doing what you have for the past 20 years? How is it working?
Casey’s fresh prepared food sales goals for 2013 growth for same-store sales is 11%; given this companies track record I would bet they exceed that goal. Do you want to know how they do it? They leverage Foodservice Solutions® 5’P’s of Food Marketing: Product, Packaging, Placement, Portability, Price into an integrated fresh food branded marketing plan.
If you are interested in learning how integrating the 5P’s of Food Marketing can edify your retail food product or brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via this blog or Email at: firstname.lastname@example.org
Foodservice Solutions® specializes in global outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more visit http://www.linkedin.com/in/grocerant