Saturday, March 29, 2014

Convenience Stores Traffic Volume Follows Fresh Food

Sheetz, Wawa, Rutter’s, and 7 Eleven continue garnering top line growth from fresh prepared Ready-2-Eat and Heat-N-Eat food. Foodservice Solutions® Grocerant Guru™ stated; ”Convenience store industry leadership can be found transitioning from fuel, cigarettes, and Tabaco product focus to fresh prepared food focus . Without doubt consumers like the new fresh food offerings from convenience stores.”

In a recently released study by NPD Group titled, Convenience Store Monitor, which continually tracks the consumer purchasing behavior of approximately 50,000 convenience store shoppers in the U.S. found “Visits to traditional c-store chains and major oil chains remained stable, but steady traffic at these two channels was not enough to offset the declines at small/other chains where visits were down 8.7%, and conventional chains, which saw traffic decline by 2.7%,”

Success does leave clues around the country more and more regional C-store chains and independents c-store operators are exploring fresh food options. C-store retailers that adjust their offerings increasing fresh food into their product mix will find the competitive environment tilting in their direction. 

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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