Thursday, June 5, 2014

So, What’s a Family Meal?

Food retailers from every segment find themselves in a quagmire trying to understand just what is a family meal? I recently went looking for answers from some of the food industry leading research companies.  Each has a series of benchmark studies all “best in class” yet all seem to answer or categorize only what product consumers are eating, when they are eating.  Yet none could answer  what is a family meal?
Our clients and research found what Foodservice Solutions® Grocerant Guru™ calls a “new family meal paradigm”.   Here are three example: 
1.  Family dinner occasions with meal components from McDonalds & Taco Time for children 14  & 12 years olds and dinner for adults from Whole foods prepared meal section.  This is dinner, is it a family meal.  We say yes since they all eat together just not the same food.
2.  During a recent visit to NYC after a client meeting we went to a business associates home ordered food-in.  His wife, myself and my client each ordered from three separate companies (Italian Chinese, Greek) one was pickup next door.  I was assured this was not unusual in their household this is a family dinner again.
3. Studies on Take & Bake pizza show it is a single food item only 60% of the time, complemented with prepared food from other outlets. This is a family meal.  What else should Take & Bake pizza companies be offering?
Statistical analyst can track each of the sales, but do we get a clear picture of the family meal.  We are in search of examples, stories, or case studies on new “defined” household units and what they eat and when.  Please submit your example to Are Grocerant prepared food components the food that binds the family? Let us know.

Visit:  of Tacoma, WA the global leader in the Grocerant niche. Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization contact us via Call 1-253-759-7869 or Visit:

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