Monday, July 14, 2014

Is Kitchen Surfing a Fine Dining Disruptor?

Back in the day Weddings, Anniversaries, New Jobs, Job Promotions, and Milestone Birthdays were excuses for a special treat visiting a ‘nice’ restaurant.  Special occasion dining back in the day was the bread and butter of fine dining restaurants around the United States and the world for that matter.  That may be about to change according to Foodservice Solutions® Grocerant Guru™ who thinks” Kitchen Surfing may be the next big thing to disrupt the fine dining sector of the restaurant industry.”

Millennials quest for discovery, exposure to bold new multi-national food flavors, integrated with constant use of technology is seemingly a natural platform for one new service Kitchensurfing which is an online marketplace where you can find talented local chefs to cook for you in your home. 

Pick a flavor, nationality, a specific menu item then pick a chef specialist.  No need to go out, they come right to your home.  The chef you pick buys the ingredients, brings it to your home, cooks, and cleans up the cooking mess. The cost of the customized personalized dining experience includes the chef’s labor, ingredients cost and gratuity.  You can get a price is the same a dining out at a nice restaurant.

That’s not all here is why the Grocerant Guru™ thinks that has the potential to be a restaurant industry disruptor.  It’s much more than just a fine dining replacement.  is a global marketplace for chefs. They match up chefs and people who need a cook at both high and low price points including for an expanded variety of engagements. Kitchen Surfing does everything from cooking lessons for you or the kids, Asian menu magic dining, Backyard BBQ Delight, to a sit down 10 course anniversary dinners.

The retail food sector is evolving faster than ever before, restaurant customer migration continues as customer counts continue to decline.  Those customer are not eating less they are eating food from new non-traditional points of fresh food distribution. is one of them.  If success does leave clues my clue for today is keep your eye on Kitchen Surfing they are doing many things right.

Foodservice Solutions® specializes the Ready-2-Eat and Heat-N-Eat Fresh Prepared Food niche aka the Grocerant niche.  We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy

No comments:

Post a Comment