Wednesday, June 1, 2016

Korean C-store Grocerant Boxed Meal Sales Booming

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food sales are booming around the world.  There is a universal set of consumer undercurrents along with evolving demographics that are driving consumer adoption of grocerant niche fresh prepared Ready-2-Eat and Heat-N-Eat food according to Foodservice Solutions® Grocerant Guru® Steven Johnson

The key drivers include time starved, lack of cooking skill-set, increased single households, price, new points of fresh food distribution, and new products that are deemed “better for you”. In the United States today over 53% of US consumer over the age of 18 are single according to the US Census and in Korea 25% of households are single person households

Korean Market Lunch Box Sales have been soaring from:
1.       $17 Million in 2013
2.       $ 170 Million in 2014
3.       $ 250 Million in 2015
4.       $ 420 Million in 2016 (Estimate)

Price competitive convenience store boxed meals are less expensive that a meal from a restaruant or fast food outlet.  Local news reports that the boxed meals are “are cheap, tasty, and easy to eat” …
Priced at around three to four dollars, these lunch boxes are cheaper than eating out in restaurants, and are hearty, with many options to choose from like chicken breast or deep-fried pork cutlet.
Many buy a lunch box to go, but some take a seat for a quick bite.”

It’s not just a lunch time meal any longer today the rapid growth is driven by increased dinner sales.  Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption globally.  One of the unintended consequences of the success once again is pantry busting of the legacy grocery sector. 

For international corporate presentations, educational forums, or keynotes contact: the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: for more information. 

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