Monday, July 25, 2016

Amazon Prime’s Marketing Power Delivers Your Lunch via “Daily Dish”

Fresh food delivery has never been easier according to Foodservice Solutions® Grocerant Guru®.  Amazon’s recently added Daily Dish to the bundle of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food services that it offers. 
Now Amazon’s is now testing in Seattle a new service “Daily Dish” for Prime members, available within limited service area.  Daily Dish is a spinoff of the popular Amazon Restaurant delivery service. But the reach of the Prime Now app across the country gives Amazon a powerful platform for potential future expansion.
About a month ago, Amazon Prime quietly began testing a work / business lunch delivery service in Seattle.  Daily Dish empowers employees at specific companies the ability to order lunch specials for delivery to their offices, receiving daily menus via text message and placing their orders via Amazon’s Prime Now app.
Here is how Geekwire explained how the service works “After receiving a text message at 9:30 a.m., Daily Dish customers can pick from a handful of rotating dishes prepared by local restaurants. After ordering before 11 a.m. via the Prime Now app, lunch arrives at their office building from noon to 12:30 p.m.
Currently Amazon delivers meals within one hour to Prime members via the Amazon Restaurants service, which first launched in Seattle this past December and has since expanded to other cities.
“Daily Dish offers Prime members a convenient and affordable lunch option featuring freshly-prepared lunches delivered from local restaurants every weekday,” Amazon spokesperson Amanda Ip said via email. “The service offers four choices every day— one meat and one vegetarian option from two different restaurants—giving customers choice in cuisine and meal type.”

All food retailers need to understand the marketing power and reach of Amazon Prime‘s app.  Retailers must understand that Amazon does just about everything well and Daily Dish is no different. Taylor Soper of GeekWire wrote “It’s extremely simple to place an order via the Prime Now app — a few clicks on your smartphone and you’re pretty much done. The app shows short descriptions of each dish along with one photo.”
Today Amazon operates its one-hour restaurant delivery service in more than 10 cities including Seattle, Portland, Los Angeles, Dallas, and others. The company’s plan is to reportedly launch restaurant delivery in each city where its Prime Now service is available.
Amazon clearly wants to test every aspect of the grocerant niche Ready-2-Eat and Heat-N-Eat fresh food space.  Daily Dish adds yet another perk for the estimated 50 million Prime members who pay $99 per year for the service.  Amazon Prime is fast becoming a fresh food destination point without a building.  Is your brand evolving?

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