Wednesday, October 25, 2017

TGI Fridays Date Night At Home

Success does lave clues and at TGI Fridays one of the success clues includes online ordering, the casual-dining chain has seen take-out sales grow 45 percent.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has pontificated portability since 2001 while assisting CyberMeals and roll out the first national Online ordering for chain restaurants.
Caroline Masullo TGI Fridays vice president of digital and e-commerce stated “Online ordering is a proven sales driver for Fridays, so we are going all in on making it easier than ever for our guests to recreate the Fridays experience at home,” “We are investing heavily in digital technology because, as an iconic brand, Fridays must evolve along with the lifestyle of our guests,”
Back in the day date night was at a TGI Fridays no you can still have a TGI Friday’s date night with the same great food only in the comfort of your home. When TGI Fridays deployed a chatbot on Facebook Messenger that answers customer questions, such as finding the nearest restaurant. It also offers reservation capabilities at some restaurants. The chatbot, created with Conversable, has been expanded to Twitter and delivery.
Masullo continued “Everyone today, regardless of age, is looking for convenience and efficiency…And our guests in particular want that convenience and efficiency paired with the fun, social, carefree experience they get every time they walk into a Fridays restaurant.” Here are some facts from TGI Fridays:
1.       The average online order ticket is 7.2 percent higher than an in-restaurant ticket.
2.       Guests younger than 40 years old account for more than 60 percent of all delivery orders.
3.       Guests who order online visit 51 percent more frequently than those who only visit in the restaurant, among non-cash, credit and debit card users.
4.       More than 70 percent of online orders in the last year have come from new TGI Fridays customers.
5.       Forty-eight percent of new Rewards program members in 2017 are Millennials between the ages of 21 and 32.
Invite Foodservice Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or for product positioning or placement assistance, or call our Grocerant Guru®.  Since 1991  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: or 253-759-7869

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