A Hit or A Miss Zaxby's Sauce-Flavored Popsicle

 

Yes, you read that right, Zaxby's, the premium quick-service restaurant, beloved for its Chicken Fingerz, wings and legendary Zax Sauce, has partnered with Alabama-based gourmet popsicle brand Frios to introduce sauce-flavored popsicles. Zaxby's 'Saucesicles' that went online for free Sept. 19, 2022 through saucesicles.com, first come first served, while supplies last. The frozen treat will feature two of the brand's boldest sauces: Zax Sauce and Tongue Torch.

Patrick Schwing, chief marketing and strategy officer at Zaxby's, stated, "Saucesicles were created for our most loyal fans that can't get enough of our signature sauces. The collaboration with Frios is built on flavor, bringing together two iconic Southern brands,".

So, the Saucesicles come in two flavors: Zax Sauce and Tongue Torch. The Zax Sauce-flavored Saucesicle features all the sweet and tangy and creamy flavors created by the secret blend of spices, black pepper and Worcestershire Sauce. The Tongue Torch Saucesicle is a mild heat tomato pop with notes of garlic, paprika, turmeric and a hint of lime.

Zaxby's has renamed the month of September 'Saucetember' to highlight the brand's proprietary portfolio of 12 dipping and tossing sauces. Zaxby's is celebrating 'Saucetember' by treating its loyal fan base to this saucy goodness on a stick.

Saucesicles come in packs of eight and are limited to one order per person. States excluded from shipping include Alaska, California, Hawaii, Montana, Nevada, Oregon, Puerto Rico and Washington. 

For fans who might miss out on the spicy-saucy treat, Zaxby's will also offer a Buy-One-Get-One-Half-Off (BOGOHO) Boneless Wings Meal Deal with wings tossed in one of Zaxby's eight sauces, when ordering through the app on September 27.

"Partnering with Zaxby's on this one-of-a-kind project has been a fantastic opportunity, bringing to life Zaxby's unique idea for a new offering of their sauces," Cliff Kennedy, CEO and founder of Frios adds.

The team at Foodservice Solutions® love this marketing ideation.  Our only question is why September 19? Why not in July?

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