The Honey Baked Ham Finds Relevance in Tailgating

 

Expanding relevance to your existing customer base is key too edifying a long-lasting loyal relationship and The Honey Baked Ham Company has found new relevance in tailgating according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

If you listen to your customers, you can drive both top-line sales and bottom-line profits. The Honey Baked Ham Company heard from customer across America that they’re tired of chips and dip and chicken wings at their tailgate spreads, and want to shake things up this season. Close to 85 percent of sports fans want to see ham at their upcoming tailgates and watch parties. To answer fan demand, HoneyBaked has launched easy, distinctive, delicious Tailgate Packs featuring Honey Baked Ham’s traditional bone-in ham, sliders and sandwiches that come pre-packed and ready to feed your gameday crowd. 

Tripp McLaughlin, CMO, The Honey Baked Ham Company, stated, “The Honey Baked Ham Company has been a part of family traditions for generations, gathering people to celebrate with unique, delicious food,” ... “It’s a natural fit that the company associated with tradition and connection plays a role in gathering fans during football season.”

Fans will tailgate like never before with HoneyBaked's four new Tailgate Packs, featuring fan-favorite menu offerings designed for effortless, high-quality meals to fit any party size. These sharable, no-mess, handheld choices are easy to order ahead and pick up for your tailgating or homegating celebrations.

McLaughlin continued, "Our research into sports fans' preferences revealed that convenience, quality and taste are paramount for our target audience,”. “Tailgating enthusiasts particularly prioritize taste (68 percent), ease of preparation (57 percent) and quality (47  percent) – precisely what HoneyBaked offers its fans. In response to these demands, we have developed Tailgate Packs."

The Tailgate Packs lineup includes:

·         Half Ham Playmaker Pack: A make-your-own ham sliders kit. Includes an 8 pound Bone-In Half Ham, four containers of deli sides including Potato Salad or Broccoli Bacon Bliss and two 12-packs of King's Hawaiian Rolls.

·         Pick 2 Slider Pack: Includes two 12-packs of Take & Bake Sliders and eight bags of chips, offering options like Ham & Swiss Sliders, Garlic Herb Turkey & Cheddar Sliders and new Turkey Bacon Ranch Sliders (limited-time only).

·         Big Game Sandwich Pack: Choose from an assortment of HoneyBaked's most popular sandwiches, made with their signature meats, cut in halves, and presented on a buffet tray. Includes one bag of chips per person. Choose from: Ham Classic, Smoked Turkey Classic, Turkey Bacon Ranch, Tavern Club, BBQ Smoked Stacker, Ham Salad, Chicken Salad, The HoneyBaked and Roasted Tomato and Cheddar.

·         Sandwich Playmaker Pack: Everything you need to make your own sandwiches, featuring a choice of Honey Baked Ham, Smoked Turkey Breast, or Roasted Turkey Breast, assorted sliced cheeses, lettuce, tomatoes, condiments and fresh bread. Served with your choice of two deli sides (Potato Salad or Broccoli Bacon Bliss) and one cookie per person.

 

With the Tailgate Packs, HoneyBaked is making it easier for gameday hosts to have more convenient options to serve premium, delicious meals to family and friends whether they are tailgating at the game or watching at home.

In case you would like to know how, HoneyBaked is supporting this product launch with its largest marketing campaign in company history outside of the holidays – “Gameday is a HoneyBaked Day.” This program includes TV advertising on both the SEC and ACC networks, digital video, social advertising, in-store POP, on-site activations at college football games throughout the fall, public relations and spokesperson collaborations with ESPN hosts Laura Rutledge and Katie George.

"When it comes to tailgate spreads, sports fans are always searching for convenience, exceptional taste, and top quality and HoneyBaked delivers precisely that with its Tailgate Packs,” adds ESPN Host Laura Rutledge. “The Tailgate Packs will surprise and delight tailgate-goers and pregame party guests at every game this football season.”

Tailgate Packs are available at your nearest HoneyBaked location or visit honeybaked.com/tailgate to buy online and pick up in store before your next pregame gathering.

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit GrocerantGuru.com for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may have the clue you need to propel your continued success.