A Grocery Store Where Labor is Low and Rent is Lower

Today’s lifestyles are changing and now the grocery store is about to changing with it. At a time when consumers are stressed for time working flexible or non-standard working hours and young consumers would rather have a smart phone than a car.  Grocery retailers are looking for ways to get closer to the consumer and Oasis24seven just may be the thing.  

The goal of Oasis24seven is to offer “24 hour a day, seven day week accessibility to meet the consumer’s needs.  Oasis24seven fills the void through cost effective retail outlets for high quality brands, powered by the latest transactional self-service technology and innovative entrepreneurial operating models.” 

The modular unit can be branded by a local grocer, c-store, or entrepreneur looking to disrupt an industry seemingly resisting change at every turn. Is this the rise of or return to vending machines?  We don’t think so.  In fact Foodservice Solutions® Grocerant Guru™ believes that this is simply an ‘operational efficiency’ allowing companies to get closer to consumers.  

Oasis24seven is designed to allow customers to buy products such as milk and lettuce via a touch-screen and pay with cash, debit, credit or Supplemental Nutrition Assistance Program cards (SNAP). Selected goods will come out via a conveyor belt in less than a minute.

Success does leave clues and Non-traditional locations have been garnering customer migration for within the grocery sector for years.  Creating, developing and expanding points of fresh food distribution has been building momentum and Oasis24seven is the next company to create new opportunities in the Grocery sector. 

www.FoodserviceSolutions.us   specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us

McDonalds Understands that Portability is a Key Driver of 5 P’s of Food Marketing

Foodservice Solutions® Grocerant Guru’s Five P’s of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food marketing are driving success in every channel of foodservice today.  Studying the undercurrents of foodservice change our Grocerant Guru™ Steven Johnson in 1994, identified, quantified and qualified  the Five P’s of Food Marketing.  Then he introduced, implemented, and integrated them into a broad selection of foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients. 

Today industry leading companies the ilk of McDonald’s are integrating, elevating, focusing on the ‘better for you’ aspects of packaging and portability.  Where less is ‘better for you’ and the more portability the ‘better’.  Here are a couple examples from our favorite industry leader McDonald’s:

The McBike is takeout packaging for people who want their McDonald’s on the go, integrates a more ‘

health-conscious image, while edifying the brand.  The McBike was launched in Copenhagen, Denmark one of the most cyclist-dense cities in the world, then introduced in Medellin, Colombia and now is on the way to Tokyo and Amsterdam.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity focusing on  Ready-2-Eat and Heat-N-Eat fresh prepared food. Call: 1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full Service Restaurant.

Visit: www.FoodserviceSolutions.us  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization or you can learn more at Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

Supermarket Fresh Food Must Look Good

Fresh prepared Ready-2-Eat and Heat-N-Eat grocerant niche food must taste great but just an importantly it must ‘look good’ according to Foodservice Solutions® Grocerant Guru™.  Visceral attractiveness of fresh prepared food in a grocery store setting is equivalent to plate appearance in a restaurant to a consumer according to Foodservice Solutions® Grocerant Scoreboard team leader.

When consumers are in your grocery stores looking at grocerant niche Ready-2-Eat or Heat-N-Eat fresh food, appearance and presentation are everything.  Today grocery stores lack the ability to viscerally link in store displays with mobile sales applications to drive sales but we believe that will be next.  Why?

Facts tell the story in a recent study by King Retail Solutions found “Groceries and fresh prepared meals were least likely to be purchased online for in-store pickup.” The same study found that “In the past 12 months, 62 percent of shoppers had purchased some groceries from a nontraditional grocery retailer and 92 percent would consider doing so in the coming 12 months.”  so much for all of the grocery store loyalty cards.

The one bright spot for grocery retailers for the study was “Groceries dominate top places to buy fresh meals that aren’t restaurants.”   Don’t let your fresh prepared food become a default option.  Consumers want it.  They are willing to inconveniently stop in your store for it.  If it taste good, looks good, and is priced good consumers will buy and return and buy more. Looking for a Grocerant program assessment?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Visit : www.FoodserviceSolutions.us  we are the global leader in the Grocerant niche  for more visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant 253-759-7869

Subway Says Fresh Food Sells

The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh food is garnering foodservice industry attention in larger part because Millennials are search for “better for you’ food according to Foodservice Solutions® Grocerant Guru™.

In a recent study conducted online by Harris Poll that surveyed 2,019 Americans found that “84 percent of Americans aren’t eating the USDA recommended daily minimum of four vegetable servings, and nearly half have no explanation as to why.”

Harris found that “The average American consumer only eats 2.3 servings of vegetables per day, but Millennials consume more vegetables than any other generation, averaging almost half a serving more per day at 2.7 servings.”

Visceral appearance and visceral merchandising plays a key role in consumer acceptance and adoption in food purchasing in fact the Harris Poll found that ‘”appearance is a key motivator of vegetable consumption among Millennials, the study found. Millennial adults who eat vegetables are 45 percent are more likely to do so to lose weight, at 56 percent, compare than those 35 and older at 39 percent.”

Subway is one chain that consumers believe has the “halo” of ‘better for you’ around the brand and food according to our Grocerant Guru™.  With fresh baked bread, visceral make table, a plethora of fresh vegetables to top sandwiches, combined with empowering consumer choice Subway is a continual consumer favorite.  Success does leave clues and Subway is a brand many others have and will continue to copy. 

Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information