Thursday, June 25, 2015

McDonalds Understands that Portability is a Key Driver of 5 P’s of Food Marketing

Foodservice Solutions® Grocerant Guru’s Five P’s of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food marketing are driving success in every channel of foodservice today.  Studying the undercurrents of foodservice change our Grocerant Guru™ Steven Johnson in 1994, identified, quantified and qualified  the Five P’s of Food Marketing.  Then he introduced, implemented, and integrated them into a broad selection of foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores, QSR’s, and C-Store clients. 

Today industry leading companies the ilk of McDonald’s are integrating, elevating, focusing on the ‘better for you’ aspects of packaging and portability.  Where less is ‘better for you’ and the more portability the ‘better’.  Here are a couple examples from our favorite industry leader McDonald’s:

The McBike is takeout packaging for people who want their McDonald’s on the go, integrates a more ‘
health-conscious image, while edifying the brand.  The McBike was launched in Copenhagen, Denmark one of the most cyclist-dense cities in the world, then introduced in Medellin, Colombia and now is on the way to Tokyo and Amsterdam.

Foodservice Solutions®  excels at vertical brand product positioning, marketing strategy, and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity focusing on  Ready-2-Eat and Heat-N-Eat fresh prepared food. Call: 1-253-759-7869 today learn how the 5 P’s can Drive Sales at your Full Service Restaurant.

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

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