Burger King has found it’s footing
within the ‘better for you’ fresh prepared grocerant niche according to
Foodservice Solutions® Grocerant Guru™.
Burger King understands that ‘better for you’ has more than one meaning
to its customers according to our Grocerant Guru™.
Chicken has the halo of ‘better for
you’ even when it is fried according to Steven Johnson Foodservice Solutions®
developer of The FIVE
P’s of Food Marketing. Burger King is having tremendous success with
chicken specifically 10 piece Nuggets priced at $1.49. Regular readers of this blog and industry
insiders know that Price is one of
The Five P’s of Food Marketing and particularly important today.
Burger King has double down supporting
customer’s desire for ‘better for you’ Ready-2-Eat menu items featuring chicken
bringing back Chicken Fires. Many
companies have miss judged customers perception of fried chicken menu
items. Foodservice Solutions® team has
found that customers “don’t like to cook fried food at home, and prefer to buy
it while dinning out”. The halo of ‘better for you’ extends to fried chicken
according to Foodservice Solutions® studies.
One of the hallmarks of the grocerant
niche is mix and match meal bundling and once again Burger King understand that
customers like to customize a family meal with mix and match options. Once again Mix and Match meal components are
also ‘better for you’ according to customers.
Interested in learning how the 5P’s of
Food Marketing can edify your retail food brand while creating a platform for
consumer convenient meal participation, differentiation
and individualization contact us via Email us at: info@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant, or
twitter.com/grocerant Call 1-253-759-7869 or
Email Steve@FoodserviceSolutions.us
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