Burger King has sales momentum and it all started with chicken fries. Restaurant Brands International the parent company to Burger King posted a comparable-store sales gain of 6.2 percent in the second quarter of 2015 and this week posted 6,7% growth.
Success does leave clues and after seeing sales gains during the third quarter, Burger King said it has introduced a Buffalo version of its fan-favorite Chicken Fries. Foodservice Solutions® Grocerant Guru® insist “you have to dance with the one that brought you to the party”.
That is exactly what Burger King plans to do. As we noted; The original Chicken Fries—a past LTO that was brought back as a permanent offering in March—and its follow-up, Fiery Chicken Fries, have been key sales drivers for the chain in recent months, spurring comps growth of 6.7 percent in Q2 and 6.2 percent in Q3.
Now Burger King is getting hotter the newest iteration “eschews traditional Buffalo sauce, opting instead for a Buffalo-flavored breading, the chain said. A nine-piece order of the limited-time item sells for $2.89.” That is both turning up the heat in flavor and price competitiveness a formula that will work once again.
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