Sunday, October 25, 2015

Domino’s Pizza-Delivery Drives Sales

Leaders lead and Domino’s is on quite a roll of late driving domestic same store sales a positive 10.5% during the quarter versus the year-ago period.  That is a sector leading number.  So, when Domino’s announced the DXP, the first purpose-built pizza-delivery vehicle setting a new industry standard Foodservice Solutions® Grocerant Guru® applauded the news. 

Our Grocerant Guru® stated at the SJU 2015 Food Industry Summit that “Food Quality Never Takes a Step backwards” and Domino’s is moving food quality front and center. 

The DXP is a heavily modified version of a 2015 Chevrolet Spark; it is a vehicle built solely for pizza delivery. The car, which started life as an ordinary 2015 Chevrolet Spark, has been re-engineered for the sole purpose of delivering pizza and everything that entails, including keeping the food at the right temperature.

Here is what else we learned “The most obvious change seen from outside the DXP is the included warming oven. This supplants the previous method of keeping pizza warm -- an insulated carrier bag. The oven, despite looking awfully easy to break into, is locked and connected to the driver's key fob, to prevent any miscreants from sneaking slices while the driver completes a delivery.

Furthermore, the driver's seat is now the only seat in the vehicle, considering delivery is a one-person operation. The rest of the vehicle's interior was cleared out and replaced with various storage solutions for items like dipping sauce and two-liter soda bottles. The trunk retains additional space in case of overflow. All in, the DXP can hold up to 80 pizzas.”

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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