Tuesday, October 12, 2010

Brazil is The Next Big Thing for Food Service.

Today I have a guest Blog:  International contribution by Alexandre Silva 12 de outubro de 2010

Ready-to-eat and ready-to-heat prepared food ala the grocerant niche is growing around the world. Steven Johnson the Grocerant Guru at Tacoma, WA based Foodservice Solutions® is well know in Brazil and around the world. Everybody in the world knows the acronym BRIC, it is the first letter of the countries which are growing rapidly. I am talking about: Brazil, Russia, India and China.

I would say that Brazil is the next big thing. It is considered one of the big global retail food players at the moment. Brazil will be host of two big sportive events in next 6 yeas: World Cup in 2014 and Olympics in 2016.

We already can feel reflex of these events in several channels of Food Service market, first of these channels is calling my attention is QSR and the second is grocerant niche.

If we take a look to some weeks ago we can see kind of example I am talking about, do you remember about the sale of Burger King by 3G Capital,yes a Brazilian HQ firm. This is just a little piece of what I am talking about. Brazil is well capitalized and consumer are ready for additional branded food products.

We distribute currently to various QSR customers, and all of them tell us that they will grow too much in these next years. (Growing at exponential rates, that are unheard of in other parts of the world)

What about some QSR chains that still are not in Brazil? Are they coming? I think Taco Bell would be received well here. There is plenty of room for additional chicken, burger, pizza and Mexican concepts from around the world and USA in Brazil.

It is clear that Brazil offers a good opportunity to Food Service market, and QSR is giving signals that will take advantage of this. If your looking for new opportunity, Brazil may be for you.

Other food retailers including Wal-Mart see opportunity in Brazil. Brazil embraces US concepts and I hope many of you will embrace Brazil.

For more from Alexandre visit: http://alexandre-silva.com/

The Grocerant niche continues to boom around the world.  Is your company growing at break neck speed? Outside eyes can deliver top sales and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson

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