Wednesday, February 2, 2011

Fine Food Fast: The rise of the Grocerant.

Foodservice Solutions® Grocerant Guru Steven Johnson has documented followed and even named the grocerant niche. It is no wonder the success his grocerant blog has garnered and the niche is booming. It is followed by thousands on LinkedIn daily and thousands more via Facebook.

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh and prepared food that is better for you continues to spread from restaurants, into grocery stores, convenience stores and now into the drug store sector. The grocerant food is entering the convenience store niche at such a fast pace that the C-stores sector of the foodservice industry has lead all other retail food sectors in year over year growth for the past two years.

The primary driver of the grocerant niche is quality food bundled as components allowing and promoting consumer choice. Meal time is now becoming a time of convenient meal participation, with differentiation and individualization for the entire family. When a family can mix and match components everyone wins.

Companies that utilize Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price; will understand success can be found within the grocerant niche. Building strong sales if they roll out an integrated grocerant niche food program with distinctive differentiated food consumables as an entity with identity by day part.

Since 1991 of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit

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