Wednesday, February 16, 2011

Grocerant niche, when your ready to eat your next meal.

Families, couples, singles all start wondering what’s for dinner about 4 PM every day. Food manufactures have teams of people working to get you to buy their product at 4 PM. However, restaurants have a clear advantage in the minds eye of the consumer; consumer branded Ready-2-Eat and Heat-N-Eat fresh and prepared food that is perceived as fresh and bundled in a meal.

A Grocery Manufacturers Association study found, “62% of shoppers look for deals online prior to at least half of their shopping trips.” Restaurants have a solid web presents and are leveraging that too garner consumer back from grocery stores. Food manufactures have websites but little voice in the minds eye of the consumer for they are only one component of the meal.

There is a stumbling block consumer need other items at dinner time as well. Drug stores chains and grocery stores can leverage that need set to there advantage. There is one simple problem. Legacy grocery stores the ilk of A&P and Supervalu have a legacy departmental internal bonus issues that prevents them from cross promoting Mix and Match meal components form other departments. Milk and bread different departments, bread and meat, different departments, green salad and frozen pizza; OK your catching on. A&P and Supervalu are dependent and focused of slotting fee’s instead of the consumer. Big problem, look at the results.

Food manufactures have little leverage in or desire to cross-promote. Lets face it business is about “me”. Foodservice Solutions® has developed a shopper marketing cross-promotional team to assist food manufactures branded and private label; bundle Mix and Match meal promo’s utilizing the 5P’s of food marketing.

Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or

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