Monday, March 12, 2012

Fred Meyer is evolving with Ready-2-Eat food price value relationship 2012.

Successful retail food operators must leverage the 5 P’s of food marketing to build strong sales in 2012.  Integrating a ready-2-eat and heat-N-eat grocerant niche food program filled with distinctive differentiated food consumables as an entity with identity by day part is a formula for retail success in 2012. Kroger’s Fred Meyer is integrating ready-2-eat Mix and March meal components as a focal point in weekly marketing.  Kroger is leveraging the 5P’s of food marketing with compelling family price points garnering consumers attention while building ready-2-eat market share.

Here is one example, of my formula for establishing customer focused price in 2012:

Price + Quality + Service + Portability = Value

Incremental Value = Constantly Changing Menu (Seasonally / Sustainability with creditability).

Outside eyes can deliver top line sales and bottom line profits.  Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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