Tuesday, September 18, 2012

Ready-2-eat and heat-N-eat Pizza Innovation will drive day-part sales.

Papa Murphy’s, Noble Romans, or No Name Take N Bake success leaves clues and consumer love Take-N-Bake pizza.  The Take-N-Bake pizza niche continues to growth in top line sales, bottom line profits and new units, garnering market share from traditional pizza chains and frozen food retailers.

In an August 2012 Packaged Facts survey found that “97% of U.S. adults eat pizza, and 93% have gotten food from a pizza restaurant in the past 12 months. On a monthly basis, 27% get pizza through restaurant delivery/pickup (which translates to about 410 million pizzas a year), 26% through restaurant dine-in, and 24% from the frozen food cases.”  Pizza is hand held food for every one and growing in every day-part.

Pizza at U.S. restaurants will have sales up 3.8% in 2012 over 2011 levels.  That is twice as high as the same store sales increased expected year over year by Technomic for the entire restaurant sector.  Total pizza sales should hit $40 Billion in the U.S. this year with 36.1 billion in restaurant and fresh ready-2-eat and heat-N-eat prepared pizza.

The study found pizza menu trends revealed new cuisine-driven innovative growth underway. The growth is focused on better for you pizza including “fusion cuisine, leaner proteins, and a larger variety of vegetables, exotic natural cheeses and flavorful new sauces experimentation.” 

Pizza success is based on its hand held attributes, customization and family personalization.  The growth in Take-N-Bake pizza sector leverages consumers changing dinning preferences with the 5 P’s of food marketing. For more on how to integrate the 5 P’s of food marking into your products or food brand contact Steven Johnson, Grocerant Guru at Tacoma, WA based Foodservice Solutions® at:grocerant@q.com

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant

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