Monday, November 25, 2013

Burger King “Have it Your Way’ Today Includes Have it Delivered.

In 1974 Burger King created a new slogan “Have it Your Way” that resonated with consumers, Burger Kings brand attributes, all while expanding consumer relevance.  Has Burger King once again found its Mojo adding delivery too its portfolio of customization options?   

Harkin back to 1974 and the slogan “Have it Your Way” the slogan was an invitation for differentiation, customization with individualization. 1974 was an important step in the development of the Ready-2-Eat and Heat-N-Eat fresh prepared food aka the Grocerant Niche of today. 

Today, fresh prepared food can be found all of these retail food sector’s Drug Stores, Grocery Stores, Convenience Stores, Liquor stores.  Each of those retail sectors invite consumers to Mix and Match fresh prepared food offerings customized family meals.  Foodservice Solutions® Grocerant Guru™ refers to it as “convenient meal participationdifferentiation and individualizationor looking back “Have it your way’". 

Expanding brand relevance and the slogan “Have it your way” Burger Kings delivery program “Customers of BURGER KING® delivery have been ecstatic with the results, and some have even posted their praise on our website. At BURGER KING®, we love our customers and will do what we can to satisfy not only your hunger, but your wallets as well.” If success does leave clues customization, personalization and convenient meal participation via delivery is a very good clue.  

Arizona, Washington, Minnesota, California, and Maryland are just a few states with locations offering delivery today.  If you would like to see if they deliver in your neighborhood here is a link to Burger Kings delivery information:!areas 

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at:  or visit: Johnson,, or 

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