Saturday, November 30, 2013

Peapod Success Riding a New Wave

Amazon, Walmart, Safeway are all exploring, extending, and extoling attributes of their online grocery shopping. Peapod has been in the business, taking on-line food orders since 1989 and has delivered 23 million orders in 24 different markets.  Today, Peapod continues to grow riding a new wave of customers’ Mobile customers.

After several years of ups and downs Peapod continues to build, measure, learn, and repeat success.  Mobile consumers have been introduced to Peapod’s virtual supermarkets in a train stations. Peapod now has over 100 virtual stores at rail stations throughout its markets in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C., and Chicago.

Customers while entering, riding, and commuting seeing Peapods ad in the stations or on the train are prompted "to download the mobile app, which allows them to start shopping on-the-go while they're out and about in their communities -- at a train station, commuting to and from work, at a local rec center for their kids' soccer games, [or] at a coffeeshop,"

Experience has advantages and Peapod’s ability to build, measure, learn, and repeat will propel continued success within this non-traditional fast growing avenue of food distribution.

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson at    His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all.

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