Tuesday, February 23, 2016

Question: What’s for Dinner? Answer: Grocerant Fresh Prepared Ready-2-Eat and Heat-N-Eat Food

What’s for Dinner?  At noon 83% of Americans don’t know What’s for Dinner and at 4PM 69% of consumers still do not know.  Companies the ilk of Green Zebra Grocery, Whole Foods, Metropolitan Market, Wegmans, Whole Foods, and Winn Dixie just might have your answer.

What’s for dinner? Well Ian McLeod, president and CEO of Southeastern Grocers, Winn-Dixie's parent company thinks his new concept store has just What’s for Dinner. Foodservice Solutions® Grocerant Guru® thinks Winn Dixie has just what the consumers is looking for in its new store. 

Winn Dixie’s new concept team did an excellent job incorporating the ‘halo of better for you’ into the brand messaging everywhere in the store.  They clearly understood how value plays key role in communicating with customers and growing competitive forces within the grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food sector. 

Winn Dixie’s ability to build-in the ‘halo’ of freshness throughout the store with innovative products the ilk of  Eat Fresco, fresh prepared restaurant quality prepared meals that are vacuum sealed to lock in freshness. Challenging yesterday's frozen dinner model, its food is never frozen, made locally and utilize all natural and organic ingredients. Eat Fresco meals are ready to eat in under two minutes they are delicious, portable, and convenient and recommended by our own Grocerant Guru®.

Don’t think it’s only grocery stores that are thinking What’s for Dinner? Casey’s General Stores is delivering pizza, Wawa is preparing fresh meals for breakfast, lunch, and dinner. Rutter’s Farm Stores has dinner time meals that are made fresh, served fast and full flavored.  Rutter’s fresh prepared food uses only the freshest ingredients they bake their own bread, cookies and muffins every day edifying customers relationships to freshness and Rutter’s. 

The Market at Pinkies Liquor Stores, Corner Bakery Café, Maggiano’s Little Italy are just a few of the chain restaurants that offer grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food for Take-Away, Take-Out, and fresh food To-Go.  They join the likes of McDonald’s, Starbucks, and Burger King. 

When consumers ask What’s for Dinner? Don’t let them down, sell  grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  Are you ready for a Grocerant Program Assessment?  Has anyone conducted a Grocerant ScoreCard for your locations? No Call the Grocerant Guru® 253-759-7859 or visit www.FoodserviceSolutions.us .  Follow us on LinkedIn at: Linkedin/in/grocerant 

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