Tuesday, May 24, 2016

Grocerant Hand Held Food for Immediate Consumption Drives Sales

Foodservice Solutions® FIVE P’s of Food Marketing  continues to drive top line sales and bottom line profits for retail foodservice operators including chain restaurants, chain drug stores, chain grocery stores, and chain convenience stores. The hamburger remains the lynch pin to sales success with 900 million  Hamburgers/Cheeseburgers served in commercial U.S. restaurants for the month of March 2016 according to the latest NPD Crest Data

It must be noted that per-person consumption of beef is down over the past decade. Times they are changing today beef faces “negative health perceptions, consumers show interest in a wide array of non-beef burger alternatives according to new research from Mintel. 
The report found that “nearly half of consumers would like to see more chicken burgers (46 percent) on menus and two in five (42 percent) are interested in more turkey burgers. Another one third (34 percent) of Americans are interested in seeing bison/buffalo as a burger option on more menus.”

The hand held craze is evolving as interest in “non-beef burger offerings is highest among Millennials, who are the most likely generation to agree that healthiness of menu items is the most important factor when choosing a restaurant (64 percent). Indeed, three in five (58 percent) Millennials would like more chicken burgers and half (52 percent) would like more turkey options on menus. Overall, Millennials are more interested than any other generation in every non-beef burger” the Mintel study found. 

NPD found that visits to quick service restaurants, represent 79 percent of total  restaurant industry traffic, were up 1 percent last year, while full service restaurant traffic, representing 21 percent of total visits, declined. It’s clear to the team at Foodservice Solutions® that grocerant hand held food for immediate consumption not only drives sales it is expanding into all other areas of foodservice retail.

Foodservice Solutions® Grocerant Guru® stated “Millennials quest for discovery continues to drive food innovation, new flavors, and hand held food favorites along with new avenues of fresh food distribution.  If success does leave clues look for increased adoption of Ready-2-Eat and Heat-N-Eat fresh prepared hand held foods sold at drug stores, grocery stores, conveniences stores, liquor stores and new non-traditional locations.”  

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant scorecard, brand, or product placement assistance.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869 

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